INTRODUCTION
ARTH “Arthimpact Digital Loans Private Limited” recognizes the expectations of its customers with regard to privacy, confidentiality and security of their personal information that resides with the Company. Keeping personal information of customers secure and using it solely for activities related to the Company and preventing any misuse thereof is a foremost priority of the Company. The Company has adopted this privacy policy aimed at protecting the personal information entrusted and disclosed by the customers (hereinafter referred to as the “Policy”). This Policy governs the way in which the Company collects, uses, discloses, stores, secures, and disposes of personal information and sensitive personal data or information.
DEFINITIONS
- “Digital Lending Apps” / “Platforms” / “DLA(s)” shall mean mobile and web-based applications with user interface that facilitate digital lending services. DLAs will include apps of the Company as well as those operated by LSPs engaged by the Company for extending any credit facilitation services in conformity with extant outsourcing guidelines issued by the RBI.
- “LSP(s)” means an agent of the Company who carries out one or more of the Company’s functions or part thereof in customer acquisition, underwriting support, pricing support, servicing, monitoring, recovery of specific loan or loan portfolio on behalf of the Company in conformity with extant outsourcing guidelines issued by the RBI.
- “Personal Information” means any information that relates to a natural person, which is capable of identifying such person, either directly or indirectly, either independently or in combination with other information, either available or likely to be available with the Company.
- “RBI” shall mean Reserve Bank of India.
- “Sensitive Personal Data or Information” of a person or business legal entity means such personal / business information which consists of information relating to any or all of the following:
- Password;
- Financial information such as details pertaining to a Bank account or credit card or debit card or any other payment instrument;
- Physical, physiological, and mental health condition;
- Sexual orientation;
- Medical records & history;
- Biometric information;
- Any detail relating to the above clauses as provided to the Company for providing service, or received by the Company for processing, stored or processed under lawful contract or otherwise.
- “KYC” and other information provided by the customer at the time of commencing a relationship or any time thereafter.
APPLICABILITY
This Policy is applicable to Personal Information and Sensitive Personal Data or Information collected by the Company or its affiliates directly from the customer or through the Company’s online portals, mobile apps, and electronic communications as also any information collected by the Company’s server from the customer’s browser.
PURPOSE & OBJECTIVE
The Company collects and uses Personal Information and Sensitive Personal Data or Information from its customers. This information is collected and used for specific business purposes or for other related purposes designated by the Company or for a lawful purpose to comply with the applicable laws and regulations. The Company shall not divulge any Personal Information or Sensitive Personal Data or Information collected from the customer, for cross-selling or any other purpose. This Policy serves to outline the privacy measures followed by the Company to safeguard the data entered by customers on its web portal and application.
DISCLOSURES OF PERSONAL INFORMATION
The Personal Information or Sensitive Personal Data or Information collected by the Company shall not be disclosed to any other organization except:
- Where the disclosure has been agreed upon in a written contract or otherwise between the Company and the customer;
- Where the Company is required to disclose the personal information to a third party on a need-to-know basis, provided that in such case the Company shall inform such third party of the confidential nature of the personal information and shall keep the same standards of information/data security as that of the Company;
- Furnished pursuant to any directions of a governmental authority or court of law;
- The inclusive list of the details of third parties (where applicable) allowed to collect personal information through the Arth will be updated from time to time.
COLLECTION OF INFORMATION
Arth collects, stores, and utilizes information about customers through various channels, including:
- Interactions with the Site: When a customer visits, uses, views, or otherwise interacts with the Site.
- Loan Applications: Information provided through loan application forms submitted online.
- Other Engagements: Information submitted directly or indirectly for availing Arth’s services.
USE OF COLLECTED PERSONAL INFORMATION
Rest assured, the Company will handle Customer’s Personal Information responsibly, fairly, and in accordance with this Policy and applicable laws. Customer’s Personal Information is used to provide the Services they request through our Platform. The way Arth uses Customer’s information depends on the purpose of their interaction with Arth and the specific Service they seek. Below are some purposes for which the Company processes Customer’s Personal Information:
- To conduct market research and surveys aimed at improving Arth’s offerings.
- To personalize Customer’s experience and provide tailored content based on their preferences.
- To create Customer’s user login ID and identify them upon registration on the Platform.
- To send communications such as notifications, newsletters, and tailored mailers.
- To inform Customer about new products, services, and special offers, including third-party promotions or features of interest.
- To respond to Customer’s questions, requests, complaints, or feedback.
- To enhance usability, troubleshoot issues, and perform site/web application maintenance.
- To help maintain a secure and safe service environment.
- To create aggregated statistical data, which may be used by the Company or their partners to improve Services.
- To enhance user experience and overall Service quality through information gathered from cookies.
- To detect, prevent, investigate, or address illegal activities, suspected fraud, or breaches of Company’s Terms of Use.
- To comply with applicable laws and regulations.
REVIEW AND CORRECTION OF PERSONAL INFORMATION
Customers have the right to access, review, and update the Personal Information or Sensitive Personal Data they have provided to us. If any information shared by customer is found to be incorrect, incomplete, or outdated, Customer may request the necessary corrections.
REASONABLE SECURITY PRACTICES AND PROCEDURES
The security of Personal Information or Sensitive Personal Data or Information is a priority and will be protected by maintaining physical, electronic, and procedural safeguards that meet applicable laws. The Company shall take reasonable steps and measures to protect the security of the customer’s Personal Information or Sensitive Personal Data or Information from misuse and loss, unauthorized access, modification, or disclosure.
DATA RETENTION
The company will retain your information for the duration required to fulfill our legal obligations, resolve disputes, and enforce our agreements.
EXCLUSIONS
Notwithstanding anything mentioned in the Policy, the Policy shall exclude information that is needed to be shared with others due to extant regulations e.g. credit bureaus, Central KYC Registry, Registrar of Companies and the RBI, and also where the Company is legally bound to disclose information including but not limited to Financial Intelligence Unit, Enforcement Directorate, Income Tax department or as required by a court of law or tribunal.
CONTACT INFORMATION
The Company shall at all times during the tenure of this Agreement, provide dedicated Customer Support and display the details of Customer Support on its website. In order to address any discrepancies or queries related to the personal information residing with the Company, the customer may write to support@arthimpact.in
Customers not satisfied with the response or resolution from the Customer Support may connect grievance Officer through:
Grievance Officer's Name: Akash Bhandari
Grievance Support Helpline - 9044052259
Email at grievance@arthimpact.in
IMPLEMENTATION
This Policy shall be effective from the date of adoption by the Board.
AMENDMENT
This policy shall be amended and/or restated and updated from time to time and such amendments and/or restatements and updates shall be effective from the date of adoption by the Board.